The art of storytelling

The art of storytelling

Storytelling is the secret to success for your course.

In this video, I’m going to explain why stories are so important, and then give you a clear five-step process for telling a great story. There’s also a free download at the end, which you can use to write your own stories.

Telling and hearing stories is a fundamental human experience which dates back to the neolithic times. It is a core part of our existence. As humans, we connect with stories on a level that cannot be achieved with facts alone. 

Steve Jobs once said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation to come.” We’ve all got memories of a favourite school teacher or grandparent who could hold us spellbound with their stories. You may still remember some of them today. That’s because you were gripped both by the story and by the way that person told it.

Stories create deep emotional connections and so can be used very effectively in education and business communications. By using stories to communicate your message, your audience will be more interested in what you’re saying, and much more likely to engage with you.

So what makes a great story, and how does this knowledge help us when creating courses?

Great stories all share a common structure, used by film writers, authors and journalists alike, which you can use too when creating the video scripts for your course.

In this lesson, we look at that structure.